Introducing the iPod Generation

So hi! I'm Samantha (or, well, Sam), an iPhone-loving, text-message addict who does the majority of her shopping online. I'm a product of Gen Y, and it shows. It's no secret that more retailers are starting to narrow in on my Gen Y crowd, and companies are reaching my demographic, a growing segment I like to call the iPod generation, in ways they never thought of before. This blog will discuss those methods (what's working, what's not) in many forms over the upcoming months. I welcome any (and all) feedback, as well as any questions you may have along the way. So thanks for clicking over, and let's get this started.