Since my inbox is constantly inundated with e-mail blasts from retailers, it takes a lot for me to even open one. However, an enticing subject line often does the trick.
That said, I love this one I got recently from SeamlessWeb: "We Miss Making Your Life Easier." How nice is that? A quick write-up (with news that they now distribute exclusive discounts through its blog, twitter and Facebook pages) also sucked me in with its relevant messaging. Maybe Seamless Web won't get the boot from my inbox next time after all.