Friday, May 29, 2009
Consumer sentiments differ depending on age and sex. According to the report, younger adults -- and especially men -- appear more willing to embrace change. The report also indicated that the entertainment category will be a critical component for influencing mobile commerce, as shoppers purchase movie tickets, music and mobile video/games via handhelds.
Are you getting ready for the m-commerce wave?
(Image via Flickr)
After travelers click through several screens and select a meal of choice, an airport employee delivers the order to their station.
Talk about redefined convenience.
Wednesday, May 27, 2009
Thursday, May 21, 2009
"Wal-Mart's become the biggest retail outlet in the country, but they won't carry our record because they wanted us to censor it," frontman Billie Joe Armstrong said in a recent interview.
While Wal-Mart sells CDs from acts known for raunchy content, including Eminem's latest, they offer customers the "clean" version of those CDs, which are edited for content that may be objectionable, according to the Associated Press. But in Armstrong's view, "There's nothing dirty about our record."
"They want artists to censor their records in order to be carried in there," he said. "We just said no. We've never done it before. You feel like you're in 1953 or something."
"21st Century Breakdown" contains curses and some references considered "adult," and Wal-Mart has a long-standing policy not to stock any CD with a parental advisory sticker.
In contrast, the Best Buy in midtown Manhattan attracted hundreds of people waiting in line to purchase the new album last Friday. (And the first 500 people to do so were able to meet the band). Despite being left off Wal-Mart shelves, Green Day sold about 215,000 copies of "21st Century Breakdown" since it's debut. It looks like Green Day may not need Wal-Mart after all. ...
Tuesday, May 19, 2009
While at Chain Store Age magazine's Green4Retail conference earlier this month, we spoke with John Rockwell, sustainability manager for McDonald’s USA, about the company's green prototype store in Chicago. In this video, Rockwell details specifics about the location, and discusses how teachers are even bringing students in to learn about environmental issues. Very cool.
To see more videos from the conference on how retailers are going green, click here
Overall, industry experts recommend focusing on creating a marketing presence on large social networks instead of going at it alone to save resource dollars and tap into an existing market where consumers are already socializing. Plus, there's no guarantee consumers will come to a retailer's social networking site.
Sears Corp. does have a presence on Facebook, Twitter, MySpace and YouTube, but it will be interesting to see how well its efforts on MySears and MyKmart fare in comparison ...
Friday, May 15, 2009
Social media expert David Seaman claims that frequent Twitter use causes the "equivalent of brain damage."
"We're seeing 30 and 40 year olds acting like overly emotional
teenagers on Twitter," Seaman said. "It's not all that healthy."
Twitter use also takes complex ideas and boils them down into
"overly simplistic soundbites" according to Seaman, who is
annoyed by the service's 140 character text size limit.
"Basically, Twitter has some good uses, but it's making us all a bit
Well, there you have it ...
Happy Friday, everyone!
(Image via Flickr)
Thursday, May 14, 2009
Here are a few examples:
Google.com in 1998:
HotTopic.com in 1998:
Walmart.com in 1996:
Amazon.com in 1999:
(Looks pretty good, right?)
TheFacebook.com in 2004:
CNN.com in 2000:
And finally, ChainStoreAge.com from 1997:
Oh how the times have changed ...
Click, click, click.
Wednesday, May 13, 2009
The company has moved away from the standard homepage model, which usually features product images and marketing text, as a part of an effort to better relate to its teenage demographic. After the new homepage’s debut, Skittles became one of the most-discussed topics on Twitter.
Take a peek, here.
This is such a great example of how small and local businesses can really take advantage of Twitter to stand out in the marketplace, and become known literally overnight.
* The new CupcakeStop Truck in New York City has also turned to Twitter to get the word out about its brand. Let's see if the vendor leverages Twitter to create a loyal following like Kogi.
Thursday, May 7, 2009
But while I was in Borders the other day, I remembered how the kiosks in the Manhattan location I often frequent are relatively uninviting. First, it's hard to tell whether or not they are for employee or customer use. They often have coffee cups, newspapers and books scattered over the space, and look more like a work station for associates than a place for shoppers to get product information.
When I logged onto the computer, the program didn't correlate with what they actually had in the store (it was essentially the retailer's Web site). I selected the "Ship to Store in 24 hours" feature for the product I wanted, but a store clerk told me Borders no longer offers that option. "We can get it here in three days though," she told me.
So why is this option shown on the kiosk if it's no longer available? Why was there such a disconnect between the store and the site?
Kiosks can be a valuable tool for retailers that execute them properly, but perhaps Borders should re-evaluate its self-service units in Manhattan and make the appropriate updates soon.
Here's just two from this week's batch. Didn't we already go through this?
Subject headline: How to help mom work it
Subject headline: Shop for mom...
Thank goodness Mother's Day is finally on Sunday ...
Pizza Hut is currently hiring a Twitter intern, who will -- 140 characters or less -- discuss what’s going on at the company. They will also monitor the Twitter site for any mentions of the brand, keeping an eye out for anything negative that might be said about the company. (Dominoes should take note: Remember how its gross-out video of employees misbehaving on the job went viral on Twitter last week?). The applicant should also be able to abbreviate with expertise. 4realz, LOL.
Friday, May 1, 2009
How is your brand using Twitter?
Tuesday's subject headline: A toast to mom!
Wednesday's subject headline: The energizer mommy...
Thursday's subject headline: The mother of all sales...
Friday's subject headline: For the model mother...
Can't we just combine the messaging into one or two blockbuster e-mails? We get it. New York & Co. is running a Mother's Day sale. Now, enough with the clutter.
PS - I'm sure I got an e-mail from them on Monday too, but it seems as though I already deleted it.