For years, mobile commerce has been touted as the next big channel for retailers. Although it caught on quickly in Europe and Asia, U.S. consumers have been slow to adopt the format. But a new study conducted by Harris Interactive for the mobile-credit-card security firm Billing Revolution found that we're starting to warm up to the idea of purchasing products via mobile devices. Consumer sentiments differ depending on age and sex. According to the report, younger adults -- and especially men -- appear more willing to embrace change. The report also indicated that the entertainment category will be a critical component for influencing mobile commerce, as shoppers purchase movie tickets, music and mobile video/games via handhelds.
Are you getting ready for the m-commerce wave?
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