Social-networking efforts should be side-projects for retailers; they shouldn't take up too much time or company resources to create and manage. With that in mind, some retailers are handing over their social-networking efforts to tech-savvy, low-cost interns.
Pizza Hut is currently hiring a Twitter intern, who will -- 140 characters or less -- discuss what’s going on at the company. They will also monitor the Twitter site for any mentions of the brand, keeping an eye out for anything negative that might be said about the company. (Dominoes should take note: Remember how its gross-out video of employees misbehaving on the job went viral on Twitter last week?). The applicant should also be able to abbreviate with expertise. 4realz, LOL.