Wednesday, May 13, 2009

Interweb the Rainbow

Have you seen the new recently? The "Taste the Rainbow" candy maker has replaced its homepage with a widget that links to the company’s various social media pages, from Facebook and Twitter to Wikipedia and YouTube.

The company has moved away from the standard homepage model, which usually features product images and marketing text, as a part of an effort to better relate to its teenage demographic. After the new homepage’s debut, Skittles became one of the most-discussed topics on Twitter.

Take a peek, here.

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