I love that Express prints the following on its receipts: "Follow our CMO on Twitter at ExpressLisaG and find us on Facebook." What a smart way to get the message directly out to its target demographic.
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Chain Store Age magazine's resident Gen Yer Samantha Murphy (more specifically: Associate Editor/Web Editor) discusses how retailers are reaching out to the younger generation.
Chain Store Age magazine's resident Gen Yer Samantha Murphy (more specifically: Associate Editor/Web Editor) discusses how retailers are reaching out to the younger generation.
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