Monday, March 30, 2009
Now, if only everyone owned an iPhone...
Friday, March 27, 2009
It's also great to hear some retailers are pledging to do the same. Walgreens, for example, plans to turn off all exterior signs at nearly 150 locations throughout Chicago and neighboring communities. Lights in the parking lot, entrance and pharmacy drive-thru will remain on for security and safety reasons. Window signs in stores will inform customers of Walgreens' participation and encourage community involvement. Meanwhile, in New York, the Walgreens billboard in Times Square will also go dark.
Let's hope additional retailers jump on board for this important cause.
Sales of Barbie have been slipping even faster than the company's recession-hit revenue, dropping 21% in the fourth quarter compared with an 11% slide in total company sales. Will the store and its new concepts help the toymaker bounce back amid the struggling economy and against tough competition from edgier dolls, video games and electronic toys?
Check out more photos of the beautifully designed space here.
Thursday, March 26, 2009
This clip of a Southwest Airlines flight attendant rapping an announcement has been making the rounds online. Message boards, radio DJs and YouTube commenters are all saying the same thing: "I want to fly Southwest more often!"
It's amazing what a two minute video can do for branding and business.
Monday, March 23, 2009
Thursday, March 19, 2009
A shopper, who recently made a purchase on JCP.com, did not want to be contacted by the retailer via e-mail in the future (the customer didn’t check the box upon check out). Though, for some reason, J.C. Penney e-mailed the shopper to let him know that they won't be e-mailing him, and asked him to fill out a survey on why he didn't want to receive any e-mails from them.
This is a prime example about how retailers need to take a step back and really listen to what their customers are trying to tell them. “No e-mails” should mean “no e-mails.”
Click here for the story.
Tuesday, March 17, 2009
That got me thinking: Why don't more retailers offer free computer use? And I don’t mean computers that only allow shoppers to search the retailer’s site. More merchants should offer free-range, all-purpose computer use to keep more people in their stores.
Consider making your retail stores a destination spot where shoppers can relax, social network and spend a little time with your brand. Trust me, if you give shoppers Facebook, they may even stay all day.
Friday, March 13, 2009
Street artist Shepard Fairey, the man behind the popular "Hope" poster of Barack Obama used throughout the presidential campaign, has a new gig: designing window displays, catalog covers and shopping bags for Saks.
The company's new advertising campaign, which launched on Thursday, is inspired by the graphic designs and propaganda spirit of Constructivist art. For those in the New York area, be sure to check out its bold window displays.
Smart move, Saks. I'm loving it.
Wednesday, March 11, 2009
This video about how the world is changing (thanks to new Web trends and emerging technologies) is worth your time. There are some powerful take-aways. Did you know:
1. The top 10 in-demand jobs for 2010 didn't exist in 2004;
2. The number of text messages sent and received every day exceeds the total population of the planet; and
3. Years it took to reach a market audience of 50 million: Radio, 38 years; TV, 13 years; The Internet, four years; The iPod/Facebook, three years.
Watch, watch, watch.
Tuesday, March 10, 2009
After logging onto the runway at jcp.com, models appear on the screen sporting different looks, which are categorized by the latest spring trends: maxi lengths, floral, "frill" seekers (ruffles), boyfriend fits and cardigan. Shoppers can also view the outfits by designer or model, or all at once.
Along with product details, each look offers a 360-degree view that enables customers to pause the image, rotate or zoom in and out for a more detailed view. Customers can also easily e-mail the look to a friend, mark a look as a “favorite,” and check to see if the merchandise is available at their local store. As part of the experience, customers are also invited to “Meet Our Designers” where -- via video vignettes -- J.C. Penney’s design partners share the inspiration behind their new collections along with their personal point-of-view on upcoming styles for spring.
The idea of virtual models walking onto the screen is not new, but jcp.com takes it to the next level by billing it as a fashion show. This is smart: J.C. Penney is creating the feeling that this is the hottest ticket in e-town.
The Web feature comes on the heels of extensive customer research conducted by J.C. Penney that indicated customers were seeking an online experience that would provide a real-world look at the fit and feel of clothing. The research also indicated customers were seeking inspiration for new styles from trusted fashion authorities they could feel confident wearing.
The launch is supported by an e-mail campaign targeting 15 million customers directing them to the online experience on jcp.com, along with a direct-mail piece to customers that complements its Web experience. Customers can find a link to the virtual runway from the jcp.com homepage and can expect to see it refreshed with new merchandise several times throughout the year.
Monday, March 9, 2009
Circuit City may have closed up shop for good yesterday, but the retailer shut down its site way back in January. Now, in a similar move, bankrupt retailer Fortunoff is pushing its entire inventory, worth $210,000,000, out of its doors, but it isn't using its site to help get rid of inventory.
Fortunoff.com informs online shoppers of its liquidation sale in big, bold lettering, which is much more engaging than CircuitCity.com's previous Web announcement, but the company prevents online consumers from browsing merchandise and placing orders directly on the site.
To be more blunt, the company is just throwing away a sophisticated e-commerce set up that could help sell inventory quickly online. Again, I hope this is not because the company is underestimating the power of the Web.
I'm lost: Can someone explain this trend to me?
Tuesday, March 3, 2009
Wal-Mart is smart for cashing in on the "Twilight" phenomenon, but it's taking a lesson or two from Hot Topic, which has already seen a big jump in sales thanks to its "Twilight" T-shirts, sweatshirts and jewelry. In addition, HotTopic.com is taking early orders for the "Twilight" DVD.