Tuesday, March 3, 2009

Twilight: Wal-Mart Sinks Its Teeth In

Wal-Mart is pulling out the stops for fans of the recent cult film, "Twilight," in hopes that the DVD release later this month will be a runaway success at the registers.

Wal-Mart plans to host midnight events and giveaways in its 24-hour stores upon the release on March 21. Details on these events, viewing party ideas, new behind-the-scenes movie footage, and a way to engage friends with a create-your-own electronic invitation ("eBite") is available on www.walmart.com/twilight. The site also features a DVD-release countdown clock and a widget for "Twilight" trivia.

Wal-Mart is smart for cashing in on the "Twilight" phenomenon, but it's taking a lesson or two from Hot Topic, which has already seen a big jump in sales thanks to its "Twilight" T-shirts, sweatshirts and jewelry. In addition, HotTopic.com is taking early orders for the "Twilight" DVD.

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