Monday, March 9, 2009
Fortunoff.com throws the baby out with the bath water
Circuit City may have closed up shop for good yesterday, but the retailer shut down its site way back in January. Now, in a similar move, bankrupt retailer Fortunoff is pushing its entire inventory, worth $210,000,000, out of its doors, but it isn't using its site to help get rid of inventory.
Fortunoff.com informs online shoppers of its liquidation sale in big, bold lettering, which is much more engaging than CircuitCity.com's previous Web announcement, but the company prevents online consumers from browsing merchandise and placing orders directly on the site.
To be more blunt, the company is just throwing away a sophisticated e-commerce set up that could help sell inventory quickly online. Again, I hope this is not because the company is underestimating the power of the Web.
I'm lost: Can someone explain this trend to me?