Thursday, March 19, 2009

Listen to your customers: No, really, just listen

This comes from snarky consumer-relations blog The Consumerist.

A shopper, who recently made a purchase on, did not want to be contacted by the retailer via e-mail in the future (the customer didn’t check the box upon check out). Though, for some reason, J.C. Penney e-mailed the shopper to let him know that they won't be e-mailing him, and asked him to fill out a survey on why he didn't want to receive any e-mails from them.

This is a prime example about how retailers need to take a step back and really listen to what their customers are trying to tell them. “No e-mails” should mean “no e-mails.”

Click here for the story.

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