This comes from snarky consumer-relations blog The Consumerist.
A shopper, who recently made a purchase on JCP.com, did not want to be contacted by the retailer via e-mail in the future (the customer didn’t check the box upon check out). Though, for some reason, J.C. Penney e-mailed the shopper to let him know that they won't be e-mailing him, and asked him to fill out a survey on why he didn't want to receive any e-mails from them.
This is a prime example about how retailers need to take a step back and really listen to what their customers are trying to tell them. “No e-mails” should mean “no e-mails.”
Click here for the story.