Street artist Shepard Fairey, the man behind the popular "Hope" poster of Barack Obama used throughout the presidential campaign, has a new gig: designing window displays, catalog covers and shopping bags for Saks.
The company's new advertising campaign, which launched on Thursday, is inspired by the graphic designs and propaganda spirit of Constructivist art. For those in the New York area, be sure to check out its bold window displays.
Chain Store Age magazine's resident Gen Yer Samantha Murphy (more specifically: Associate Editor/Web Editor) discusses how retailers are reaching out to the younger generation.
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