Tuesday, May 19, 2009

Field trip du jour: Micky D's

I recently wrote about how Apple Corp. is encouraging teachers to take students on field trips to their local Apple store. But it seems as though teachers have their sights set on McDonald's, too.

While at Chain Store Age magazine's Green4Retail conference earlier this month, we spoke with John Rockwell, sustainability manager for McDonald’s USA, about the company's green prototype store in Chicago. In this video, Rockwell details specifics about the location, and discusses how teachers are even bringing students in to learn about environmental issues. Very cool.

To see more videos from the conference on how retailers are going green, click here


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