Wednesday, May 13, 2009

Twitter to go: Buzz on wheels

Los Angeles-based Korean BBQ taco truck Kogi has people lining up around the block to try its much-hyped taco-meets-burrito snacks. The truck has been generating buzz thanks to its word-of-mouth marketing on Twitter. Kogi is using the micro-blogging site to alert consumers where to find the truck as it drives throughout L.A. each day. In April, Kogi had only 2,000 followers on Twitter, but 22,000 people have since joined its network.

This is such a great example of how small and local businesses can really take advantage of Twitter to stand out in the marketplace, and become known literally overnight.

* The new CupcakeStop Truck in New York City has also turned to Twitter to get the word out about its brand. Let's see if the vendor leverages Twitter to create a loyal following like Kogi.

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