Thursday, June 4, 2009

Cover story: Rules of engagement

When I was asked to write the cover story for the June issue of Chain Store Age about how retailers are connecting with consumers on social networking sites, I was thrilled that the growing phenomenon would take the editorial spotlight. It's a booming trend that just can't be ignored. For tips on how to leverage these initiatives and a look at where the industry is headed and how retailers are reacting, read the story here.

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