Beyond the Gen Y market

Here is another interesting article from The Wall Street Journal about how retailers are focusing too much on targeting younger women, when in fact, the majority of online apparel sales are made by women older than 35.

"It's so stupid," said David Wolfe, creative director of Doneger Group, fashion industry consultants. "The people doing the programming are still deluding themselves that the 18-to-34-year-old market is going to save them."

Hm, I'm not so sure how I feel about that, but read "The Forgotten Market Online" here.