Burger King has introduced a branded iPhone application that supports mobile orders. Supported by restaurant industry technology provider GoMobo, the app enables iPhone users to instantly log in and connect with Burgerkingnow.com. They can choose their closest restaurant, input their order through the touch screen, and pay through their phone. The order is fulfilled at the selected destination.
Although user reviews have been relatively good, as consumers call the app easy and convenient, the biggest complaint is that Burger King makes the service available for only two locations, both in Queens, New York -- something that consumers don't find out until they have downloaded the app and have started the ordering process.
The app may have some things to work out, but at least it sounds like it's on to something big.
PS - Non-iPhone users can also place orders electronically via computer or text message by directly visiting BurgerKingNow.com.
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