The Gap and Havaianas Urban Beach Flip-Flop Shop, a Brazilian flip-flop shoe company, opened a pop-up store inside Gap's Fifth Avenue flagship in Manhattan in April, and I’ve been meaning check it out since it launched.
The Gap has been using the space for various pop-up store concepts since 2008, but upon my first impression earlier this week, this joint effort seemed to be quite the crowd pleaser. Young shoppers were quick to purchase the various brightly colored, affordable flip-flops, which vary in price depending on style. The color schemes are also in line with what the Gap is showing for the summer. (Selections of Gap’s current collection are also available for purchase at the Havaianas store).
Personalization is always a crowd favorite, especially among teens, and the store offers a station where shoppers can design and customize their own flip-flops. Very cool idea.
The pop-up closes tomorrow -- it's too bad, flip-flop season feels like it's only just begun.