You followin' me, camera guy?

I heard Tom Cox, CEO at golf products retailer Golfballs.com, speak at the Internet Retailer conference in Boston last week about how the company is tapping into different forms of social media. And although some of the company's social media experiments have been successful in the past, it was great to hear about some of its flops, as well. (It just means Golfballs.com is trying out new things!)

This video spoofs the infamous ShamWOW TV commercial. Even though the company doesn't view the video as a success, it looks like YouTube users have gotten a kick out of it -- and perhaps that's a success in itself.