Tuesday, November 25, 2008
Speaking of E-Blasts
I love that New York & Co. uses the phrase"Cyber Monday" in its latest e-mail marketing campaign. Although the term is becoming more of a retail-industry staple each year, consumers are still learning that the Monday after Thanksgiving is essentially the Black Friday of the online world. Smart retailers like New York & Co. are taking the initiative to tell its shoppers the name of one of the most busiest online-shopping days of the year. The retailer offers consumers 30% off until Cyber Monday, and then tells them when it is: Dec. 1. So if consumers don't know what "Cyber Monday" is, they do now.