Monday, December 1, 2008
It's About Time!
I recently blogged about how retailers have been slow to offer free virtual gifts on social-networking sites, such as Facebook. This marketing strategy, which is already aced by movie studios and soft-drink companies (to name a few), allows members to send virtual icons to their friends, who can then tout these branded images on their own profiles. But alas, retailers are (finally!) starting to catch on. Last week, Facebook members could send free virtual icons from Sephora and eBay to their friends. It's about time indeed.