Wednesday, August 19, 2009

Show it if you got it

Take it from L.L. Bean, sometimes you just gotta talk yourself up.

I'm glad to see the retailer is highlighting on its homepage that its Thinsulate Fitness Vest made Oprah's coveted "O List." Celebrity endorsements or "As Seen on TV" banners actually do influence shopper's purchasing decisions, according to a Forrester Research analyst at the recent eTail East conference in Baltimore.

Whether a product has been worn by First Lady Michelle Obama or has been written up in a magazine, let your customers know (and give it a proper shout out so all can see).

1 comment:

Yasaswi I. Pulavarti said...

Smart move and a good idea. Selectively letting people know what a celebrity said about the company's product is a great way to get the attention of the customer when she comes to the home page. It will definitely spark the interest of customers.