Wednesday, September 2, 2009

Best Buy to offer a nightcap

Ever have the urge to go shopping for CDs at 4:00 a.m.? Yeah, me neither. But just in case the situation ever presents itself, Best Buy is opening its first-ever 24-hour store, appropriately in the city that never sleeps.

The retailer plans to occupy the former Circuit City location in New York City's Union Square neighborhood. It will also be near the recently shuttered Virgin Megastore location.

To Best Buy's advantage, Union Square is hopping at all hours of the night. The area draws crowds from locals bars and restaurants, and you'll almost always find people hanging out at the adjacent park. But will Best Buy lure shoppers in after their night out?

The company seems to think so. It recently posted a Craigslist ad looking for overnight employees. And with several NYU dorms nearby, I'm sure finding those willing to work the graveyard shift won't be too hard. It's just finding people at 4 a.m. to buy CDs that might be a problem.

I only wonder how Best Buy will compete with iTunes and other Web-based platforms that can appease a late-night appetite for on-demand multimedia and don't require you to leave your home ...

1 comment:

Carlie Kollath said...

Very interesting. Is Best Buy going to do anything different besides the hours?

BTW, I enjoy the CSA tweets. Sam - you have your own Gen Y account?