Moms just love Facebook

Retailers trying to influence moms should pay close attention to the big social networking sites, according to a new Retail Advertising and Marketing Association survey conducted by BIGresearch.

Women with children at home are more likely to use Facebook (60.3%), MySpace (42.4%) and Twitter (16.5%) than average adults (50.2%, 34.4% and 15.0%, respectively), according to the survey. Additionally, 15.3% maintain their own blog.

“Retailers who aren’t engaging customers through social media could be missing the boat,” said Mike Gatti, executive director for RAMA. “Twitter, Facebook and blogs are becoming increasingly popular with moms as they search for coupons or deals and keep in touch with loved ones. The Web provides efficient, convenient ways for brands to stay in front of their most loyal shoppers and attract new ones.”

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(Image via iStockPhoto)