Monday, November 30, 2009

Happy Cyber Monday!

It's Cyber Monday, the official kick-off to the online holiday shopping season! Many retailers are getting in on the action today, offering online shoppers everything from free shipping on all orders (from companies such as American Eagle Outfitters) to 60% off toy purchases from Toys "R" Us. Who could resist?

It will be interesting to see how consumers will turn out online today. Web sales were already up this past Thanksgiving weekend. In fact, shoppers spent 35% more on Black Friday Web purchases than a year earlier, with the average order value reaching $170.19, according to online retail analytics company Coremetrics. Those shoppers bought an average of 5.4 items per order, up from 4.6 items last year. We'll see how the sites fare today!

Visit the National Retail Federation's site,, for a list of retailers offering top deals -- is your company highlighted this year?

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