Wednesday, November 4, 2009

Let's air a point-of-sale frustration

I understand that Express wants to keep track of its customers by asking for an e-mail address at the register, but let me tell you how frustrating it is to type into a keyboard without seeing a computer screen in front of me. Why is only a keyboard provided? I'm pretty sure I must mess up my e-mail address every time.

That said, the company must be limiting the growth of its e-mail database due to these inevitable typos. If Express wants to save on computer screens, wouldn't it be just as easy to tell the cashier your e-mail address? Just saying ...

1 comment:

Anonymous said...

We couldn't agree more! We are in the process of getting new registers that will allow you to see what you're typing. (Though the process takes much longer then we would like). In the meantime, if you want to make sure you get all our emails, sign up at Thanks for being our customer, and caring so much!