As retailers expand its Twitter and Facebook initiatives, many are coming face to face with social networkers that have no problem slandering companies with negative feedback and comments left for all to see. Click here for a Chain Store Age exclusive that offers a few tips from Susan McKenna, CEO of Winnetka, Calif.-based McKenna’s Marketing, a firm specializing in social media, about how retailers can diffuse and put a quick stop to bad buzz on these sites.
Monday, February 1, 2010
Preventing social networking wildfire
As retailers expand its Twitter and Facebook initiatives, many are coming face to face with social networkers that have no problem slandering companies with negative feedback and comments left for all to see. Click here for a Chain Store Age exclusive that offers a few tips from Susan McKenna, CEO of Winnetka, Calif.-based McKenna’s Marketing, a firm specializing in social media, about how retailers can diffuse and put a quick stop to bad buzz on these sites.
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