Thursday, February 18, 2010

The way of the whale...

Specialty apparel retailer Vineyard Vines has come a long way since it started selling neckties for men back in 1998. The Stamford, Conn.-based retailer now markets a full range of apparel and fashion accessories for men, women and children, selling its products through catalogs, call centers, 500-plus specialty and department stores, and nine brick-and-mortar stores on the East Coast.

(You know, it's the brand with that cute little whale logo).

Anyway, to keep up with its expansion and in order to create a cohesive brand experience through these various channels, Vineyard Vines sought a technology platform that would not only support growth but also tie its sales channels together.

To read how the company is doing so -- and how it's using social networking to reach customers -- read the full story by clicking here.

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