Starting today and running until Sunday, May 16, Starbucks is cashing in on everyone's favorite time of day: Happy Hour. From 3 to 5 p.m. daily, consumers in need of an afternoon pick-me-up can order any Frappuccino blended beverage for half price at their local Starbucks.
The move is a part of the company's efforts to draw attention to its new in-store customization options. Starbucks' Frappuccino.com helps customers select and create different orders by selecting flavors, sizes, toppings, milk preferences and more. The site also encourages Starbucks drinkers to sign up for daily SMS reminders, create artwork right on the site and (of course) share their orders with friends on Facebook (or invite them to the closest Starbucks Happy Hour).
With so much personalization out there (and much love for discounted deliciousness and an excuse to sneak out for an afternoon break), Starbucks has a great promotion on its hands and has used the Web (via its Frappuccino.com site and social networking initiatives) to create great buzz so far. Now let's see how if it helps bring more customers back into its stores!