Last week I saw McDonald's testing a walk-thru on 14th Street in Manhattan. Now I'm seeing many locations throughout the city undergoing major face lifts. The chain is certainly on a roll these days. I snapped these pictures last night at its location in Greenwich Village.
Inspired by the company's redesign efforts in Europe, McDonald's customers can now sit in egg chairs, enjoy brightly colored walls and dine at wide tables.
The move is a good one as the company aims to cash in on the "experiential dining" trend. It's also smart for continuing its efforts to reach a new set of customers that may have once avoided fast food with its new coffee menu items.
Wednesday, May 12, 2010
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