Friday, September 25, 2009

Dressed to kill

Lord & Taylor might seem like an unlikely choice to showcase fashion from the serial killer drama Dexter, but the retailer has teamed up with Showtime to prepare for the show's upcoming season premiere set to air this Sunday.

Lord & Taylor unveiled its Dexter-themed window displays last night at its 5th Avenue and 39th Street location in Manhattan. The windows captured the essence of the hit series, aiming to show how the character leads a secret double life. Dexter, played by Michael C. Hall, is a serial killer when not working at the Miami Metro Police Department as a blood spatter analyst.

Visitors at the unveiling had the opportunity to take a professional photo with a large Dexter display, enter to win a weekend getaway for two to Dexter's hometown of Miami, and the first 250 people to arrive at the scene received a Dexter gift bag, filled with books and DVDs, valued at over $100.

Those lucky enough to arrive early were given a ticket to pick up their gift bag inside the store, appropriately in the men's department. There, customers could enjoy complimentary Dexter-themed drinks, which included a Blood martini.

Although many discussed what might happen on Dexter this season, others shopped the area and eventually found their way to the nearest cash register. Blood martinis and killer fashion? A lethal combination indeed.

1 comment:

Anonymous said...

Much like Banana Republic's campaign with the hit show Mad Men. Very cool.