Friday, April 16, 2010

What a croc!

Crocs Inc. is revamping its love-to-hate-it image by launching a new ad campaign for its shoes. Although the once white-hot brand faded over time – as consumers started to call the footwear “ugly” and “a passing fad” – the company aims to capitalize on product comfort via a new marketing platform.

Its latest "Feel the Love" commercial (see above) pink animated crocs anxiously await their owner’s return to her apartment, adorably run to greet her at the door and then massage her feet as she plops down on the couch. Who wouldn't want the same TLC attention after a long day?

Although I still think Crocs are still a bit unattractive, at least it’s a step in the right direct for the brand.

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