Wednesday, April 7, 2010

Inside job: Gen Y guiding the Forever 21 ship

This is an interesting read about the success of fast-fashion retailer Forever 21. The daughters of founders Don and Jin Sook Chang are being called the brand’s secret weapons. Sisters Linda and Esther Chang have the eye and marketing savvy to take the $2 billion brand into the future and make it a competitor worldwide, according to the Los Angeles Times.

Read the full story here.

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