Monday, June 28, 2010

Ice cream for the digital age

It’s impressive how far along vending machines have come over the years. This is a video of a smile-activated vending machine that will be popping up in shopping malls throughout the U.S. in the next 18 months.

The system called Share Happy by SapientNitro senses when people are near and uses face recognition to determine gender, age and if they are smiling. The technology captures and measures the smile and rewards the biggest with a free ice cream from a Unilever brand. With 3G technology, the machine then allows them to upload their picture on Facebook to share it with friends.

Retailers should take note – what a smart way to get the news out about a new product. Offering free samples and using innovative technology to encourage others to spread the word is a very good move indeed.

No comments: