Wednesday, June 9, 2010

What luxury execs need to know about Gen Y

A few weeks ago I went to L2’s Generation Next Forum in New York City and heard a lot about how brands can better market to Gen Y. This is a rather lengthy clip (it runs about 17 minutes), but it gives great insight into how Gen Y views luxury brands. Sterling Lanier from market research firm Chatter Inc. discusses what luxury marketers need to know about how the group sees the category.

Click, click, click

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