Wednesday, June 9, 2010

Mastering the art of online impulse buys

I absolutely love, a deal-of-the-day site that offers big discounts on things to do, see, buy and eat in your city. Thanks to its daily e-blast alerts that land promptly in my inbox first thing in the morning, I impulse buy a lot from this site -- which is great but also a problem.

For example, sometimes there's a $50 gift card for Fresh Direct for $25 (amazing, right?) However, there's other times I find myself buying unnecessary but lovely things like sangria flights and salon treatments. The urgent "24-hour only" time period is what sucks you in because, really, who doesn't love a good bargain?

The companies featured on Groupon are basking in big benefits. In one case, a salon received more clients in one day than it usually does in a typical month. Plus, Groupon subscribers often forward the deal to their friends, which creates even more buzz for the company.

The only catch is enough Groupon subscribers have to sign up for the deal (the number needed changes daily) or else the discount is void. This rarely happens though, thousands of people usually pounce on the offer each day.

If you haven't checked it out already, give Groupon a look -- it's worth checking out from both a consumer and a business standpoint.

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