Dell raked in $1 million over the holiday season by alerting its 11,000+ Twitter followers of sales items, according to reports. To give a little thanks, Dell is awarding them with even more discounts, such as 30% off an XPS laptop.The company recently announced (on Twitter, of course) that it is offering more exclusive deals: "With over 11,000 followers, our team wanted to show their thanks to the Twitter world through these new deals which will continue each week," Dell said in a message to its subscribers.
Dell is certainly embracing Twitter as a marketing tool, and it seems as though it's already working.
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