Friday, February 13, 2009

The High Tide Continues

It seems like only yesterday I wrote about how Tide has over 3,000 “fans” on Facebook. Well, it was actually only four days ago – and nearly 10,000 more members have since joined Tide’s sponsored profile page.

Tide recently began advertising on the site to get the word out about its new product. It's amazing that not only has the message reached the masses on Facebook, 13,000 members have felt passionate enough to let their friends know they love the product (Facebook notifies members via a public news feed when their friends join new groups). Talk about the power of word-of-mouth (and, of course, the power of social networking).

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