There's a good chance that you are one of the 12 million people who watched the recent cult classic YouTube clip, “David After Dentist.” (Note: It seems as though HP is advertising on the clip?) Or maybe you are one of the millions who have watched Tom Dickson, the CEO of the formerly little-known blender company, Blendtec, become a national phenomenon by testing the strength of his product by blending an array of unorthodox objects—from Happy Meals to iPhones (see video).
The viral campaign gave a jolt to consumer sales, and Dickson was even profiled in Chain Store Age as being one of Ernest & Young's Entrepreneurs of the Year in 2007.
But with so many videos uploaded on a daily basis, many just fall through the cracks. So how do you create a video phenomenon online? The Wall Street Journal weighs in with some tips here.
As a side note, take a look at how an ad to buy a blender on Amazon.com pops up after the video finishes. It's just another smart marketing approach from Blendtec.