L.L. Bean wants to play

Many retailers are trying to engage consumers with innovative, interactive iPhone applications -- and L.L. Bean is no exception.

The Freeport, Maine-based retailer recently launched its first ever iPhone game application, called “Moosentration." The free game is a twist on the classic Concentration memory card game and features three skill levels and 24 game variations.

I was a little skeptical at first, but the game is pretty great. Images hiding behind L.L. Bean-branded card tiles include L.L. Bean and such Maine iconic items as Bean Boots, lighthouses and wildlife critters. And I love the sound effects too.

“The Moosentration app is a unique and fun way for L.L. Bean to interact with its customers through mobile technology,” said Steve Fuller, L.L. Bean CMO.

L.L. Bean has teamed up with Maine software company Blue Ox Technologies and is offering free Moosentration downloads for six months. The iPhone game application is free to all users, and can be downloaded to iPhone and iPod Touch devices through the iTunes application store using search term “L.L. Bean.”

Is your company looking to engage shoppers via mobile apps too?