Wednesday, July 15, 2009

Morgan Stanley learning Gen Y

Morgan Stanley hired a young Gen Y intern (15 years old!) to learn more about the Web and where it might be headed,  and about the habits of young consumers. The company seems extremely pleased with what it's learning so far -- it called the teen's report "one of the clearest and most thought-provoking insights we have seen."

Among the intern's confessions? Teens don't use Twitter, they dislike advertisements and think online ads are annoying.

Read more here.

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