Thursday, July 23, 2009

Starbucks wants your attention

Who got their free pastry with a Starbucks coffee purchase the other day? Oh how the free food wars continue on ...

PS - Have you seen all of the changes being made at Starbucks these days? First, they announce its new green store design strategy. Then they announce a pilot program where the company will operate three stores in its hometown of Seattle under a different name (along with serving wine and beer). We also can't forget the Facebook initiative too.

And finally, shuttering stores, laying off workers and cutting other costs helped Starbucks Corp. beat Wall Street's profit expectations for its fiscal third quarter Tuesday. Yes, there might be a lot of work still ahead to turn the company around, but at least it's pulling out the stops to do so.

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