Monday, December 7, 2009

Free shipping for all procrastinators

How can you not love the idea of a dedicated free shipping day? Now with Cyber Monday long gone, retailers and online consumers alike have December 17th to look forward to. The one-day event offers free shipping to customers with guaranteed delivery by Christmas Eve.

More than 450 retailers have already signed up to participate in "Free Shipping Day," eclipsing last year’s final tally of 250. Participating merchants include Toys R Us, J.C. Penney, Apple Store, Nike, Sears, Babies R Us, Eddie Bauer, PacSun, PetSmart, and Ralph Lauren.

“Numbers show that online shopping dramatically slows after December 10th,” said Luke Knowles, founder of “The day encourages people to continue buying items online later into the month of December, and obviously this is appealing for retailers.”

Offering free shipping is always a smart move for retailers, and this is a great way to attract sales from -last-minute shoppers. What a great way to celebrate procrastination!

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