Idea of the day: Let the online world replicate the brick-and-mortar experience by creating the same holiday excitement that occurs in stores.
How to do so? Industry experts suggest online retailers offer time-sensitive specials. For example, just as some stores often open its doors at midnight or 5 a.m. during the season, dare your customers to shop online at these odd hours by offering discounts.
Create some hype --- shoppers will surely buy into it.