Tuesday, December 22, 2009

The season for being social

In our recent December issue, I spoke with Susan A. McKenna, CEO of Winnetka, Calif.-based social-media firm McKenna’s Marketing, about how companies should tap into social-networking sites to lure last-minute holiday shoppers this season. Retailers, listen closely:

“Twitter is the place to be to get the word out about timely promotions,” McKenna said. “Meanwhile, both Twitter and Facebook can be used to offer up exclusive discounts, and hold countdowns and contests.”

Retailers can also use these sites as a vehicle to let consumers know what’s still in stock (and what’s going fast). “Anything that stimulates demand is effective,” said McKenna.

In addition, don’t be afraid to send out more than one tweet to plug a Twitter promotion. “Create some buzz, and get the word out as much as possible,” McKenna added. “Send out between five and eight tweets in a 24-hour period.”

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