Tuesday, December 22, 2009

Web sales surge during holiday snows

Although foot traffic at U.S. retailers last weekend took a hit due to holiday snowstorms, trapped inside took to the Web. Online retail sales rose 22.4% for the weekend compared with last year, according to a report by the Associated Press, which cited research from Web research firm Coremetrics. On Saturday, sales were up 24.8% alone.

Coremetrics research also found that the average shopper spent and ordered more on Saturday, when the weather's effects were deepest, than Friday. The surge continued on Monday; morning sales were strong as shoppers raced to make purchases so they could be delivered by Christmas.

As a result, online retailers are leveraging the spike. Many have extended the cutoff for standard shipping.

Now, what to make of these stats? This quote sums it up nicely: "This teaches consumers that maybe those of us that procrastinate, we still have time to go online very close to Christmas," John Squire, Coremetrics' chief strategy officer, told AP.

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