Tuesday, December 22, 2009

Online retailers: Highlight what’s in stock

Once again, let me gush over Amazon.com for a moment: I love how the company's latest email blast highlights what items are still in stock and readily available to mailed out ASAP.

It's no secret that retailers expected inventory levels to be especially low this year. Since many retailers last year were left with lots of unsold merchandise after the holiday season, companies ordered fewer items this year to fill shelves. News of this spread quickly among shoppers, so be clear and tell them what's still in stock. Then offer guaranteed shipping so they know it will arrive in time.

Amazon's been on my good list all year ...

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