Here's to You, Multi-Channel Retailers

In case you haven’t heard yet:

L.L. Bean has once again come out on top for serving up great customer service in all retail formats, according to the fourth annual NRF Foundation/American Express Customers’ Choice survey, conducted by BIGresearch.

In the four-year history of the survey, shoppers have increasingly identified Internet-only retailers among those who offered the best customer service, according to the report. And this year was no different with Overstock.com (No. 2), Zappos.com (No. 3) and Amazon.com (No. 4) filling out the top positions.

Jumping five spots this year, J.C. Penney secured the No. 7 spot. Other multichannel and specialty retailers in the Top 10 include Lands’ End (No. 5), Newegg (No. 6), QVC (No. 8), Coldwater Creek (No. 9) and Nordstrom (No. 10).