Tesco Rides the Twitter Train

Although many U.S. retailers are reaching out and interacting with consumers on social messaging service Twitter, British companies have been slower to jump on board. But now, Tesco's Fresh & Easy concept is answering consumer's questions via the social platform and providing information on deals and store openings.

So far, Fresh & Easy is off to a good start. According to a report in London's Telegraph, "the Fresh & Easy Twitter feed has 915 followers — a fair number given that a chain the size of Starbucks only has 30,591 followers."

Read how Tesco is getting in on the conversation here.