Although many U.S. retailers are reaching out and interacting with consumers on social messaging service Twitter, British companies have been slower to jump on board. But now, Tesco's Fresh & Easy concept is answering consumer's questions via the social platform and providing information on deals and store openings.
So far, Fresh & Easy is off to a good start. According to a report in London's Telegraph, "the Fresh & Easy Twitter feed has 915 followers — a fair number given that a chain the size of Starbucks only has 30,591 followers."
Read how Tesco is getting in on the conversation here.